Bath and Shower in Portugal

Promotional campaigns continued to model consumption patterns in 2016 with players competing for sales through offers of additional product quantity, bundle packs or discounts that, in some cases, reach 50%. Due to the lower perceived added value, bath and shower continues to present reduced levels of loyalty when compared to other categories such as hair care, baby and child-specific products or fragrances, with price highly driving sales.

Euromonitor International's Bath and Shower in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BATH AND SHOWER IN PORTUGAL
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2011-2016
Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Ach Brito & Cia Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 1 Ach Brito & Cia Lda: Key Facts
Competitive Positioning
Summary 2 Ach Brito & Cia Lda: Competitive Position 2016
L'Oreal Portugal Unipessoal Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 3 L'Oreal Portugal Unipessoal Lda: Key Facts
Summary 4 L'Oreal Portugal Unipessoal Lda: Operational Indicators
Competitive Positioning
Summary 5 L'Oreal Portugal Unipessoal Lda: Competitive Position 2016
Novos Rituais - Comercio De Cosmeticos Artigos De Higiene E Alimentares Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 6 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Key Facts
Summary 7 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Operational Indicators
Company Background
Chart 1 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Rituals in Porto
Internet Strategy
Private Label
Summary 8 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Private Label Portfolio
Competitive Positioning
Summary 9 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Competitive Position 2016
Executive Summary
Beauty and Personal Care Solidifies 2015's Positive Performance
the Digital Undercurrent Is Changing Consumer Patterns
Multinational Players Dominate the National Competitive Landscape
Multifunctional Benefits and the Growing Incorporation of Natural Ingredients Drive New Product Development
A Positive Economic Landscape Is Forecast To Boost Demand for Beauty and Personal Care
Key Trends and Developments
Beauty and Personal Care Performance Reflecting Economic Panorama
Is There Margin for Beauty and Personal Care To Evolve in Portugal?
National Distribution Reflecting Market Trends
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 10 Research Sources